Some fans want to listen to music, others want to experience it. On Serenade, fans collect Digital Pressings to be brought into an artist’s story and understand the music beyond the audio. Music is more than playlists, pre saves and listens; its identity, passion and connection.
Digital Pressings are the modern day version of limited edition vinyl. They’re rare releases produced by artists in scarce quantities, with special bonus content to celebrate the music people that back them.
Artists of all genres and profiles create Digital Pressings, from new indie upstarts all the way through to stadium acts. It’s their way of elevating the story of their music for those who want more than just the standard release.
Each Digital Pressing includes:
Digital Pressings are made possible by Web3 technology that allows digital media like art and music to be pressed into one-of-a-kind items, collected by fans who love and want to support their favourite artists.
Each Digital Pressing is associated with a unique Non-Fungible Token (“NFTs”) written into a blockchain we selected for its environmental friendliness. You’d have to produce 1.2 million Digital Pressings to equal the carbon footprint of one average 12” record.
Founder & CEO
Head of Engineering
Head of Product
Head of Strategic Partnerships (UK)
Head of Operations
Experience & Design Lead
Strategic Projects & Growth Manager
Principal Quality Engineer
We have been following the evolution of NFTs and are glad to have had the opportunity to create these special art pieces for the release of ‘Loving In Stereo’.
I’m excited, I really feel it’s great to embrace what’s next in music. We just want to give an opportunity for our fans to own something in a digital way and support us… that’s a great thing.
Luke, The Kooks
I’m just so honoured to be a part of this platform… You’re all super talented… and it’s just great to be a part of a new direction and artistry and to feel like it’s deeper than streaming something.